your standard H1, H2 tags. meta title for all pages 55 characters or less. meta descriptions 155 characters or less on all pages. of course original content that is "unique" for the niche, takes a different approach to the topic, not just original work. different media if possible for consumers to want to share, or come back for more. i would recommend you read groovehq.com/blog and ViperChill.com as well as Moz.com for tips to expand on the topics... solid advice fromm all... Good Luck