That's what I was thinking. Considering Russian, Chinese and Indian people, who consistently faced with getting multiple visas, demand will be massive. EU passport also allows you to go to UK and US(much easier comparing RU/CH/IN passports).
The idea that other EU countries will try to compete on price, to be honest intrigues me, as the outcomes might be unexpected. Probably EU will want regulate such thing.
I guess the real problem is if this kicks off a "race to the bottom" among other cash-strapped EU members.