Your ever moving fanboy goalposts are cute but irrelevant in the long term. Apple is quickly becoming irrelevant in the global market and needs to step it up to compete strategically. The smartphone market moves fantastically quickly because of all the competition. Apple brings some of the best competition there is but is increasingly starting to look old fashioned even among non fashionable demographics.

Things are starting to change. iOS7 is an important step forward from the very dated looking predecessor. But the phone format, or more specifically, the single small format smartphone they are currently leading with is not sustainable in the direction the vast majority of the market is hearing. Mark my words apple will offer a larger format phone within the next 2 years. They have no choice... Or they will fade into unfashionable irrelevance.