Someone described the smartphone market in interesting terms to me yesterday: both Apple and Google are winners. And I think that's true: Google have a higher global marketshare, and Apple are making money hand over fist.

Apple aren't a stupid company. If they think there is a market for mobile devices with larger screens, then they'll introduce an iPhone with a larger screen. If they don't think that'll result in increased sales, then they won't.

As it stands, both platforms are in a pretty good place. Do we really need either of them to "win"?