Re:HeyZap (YC S09) Launches Microtransaction Platform
by fizx on Thursday June 25, 2009 @05:29PM
(#674402)
HeyZap has a lot of risk and little competition. If the model becomes proven, other companies will jump in and drive down the margins.
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Re:HeyZap (YC S09) Launches Microtransaction Platform
by joshuaxls on Friday June 26, 2009 @01:34AM
(#674996)
Little competition? There are a TON of companies in this market space, many of them well established. Just off the top of my head: Super Rewards, Offerpal, Gambit, Peanut Labs, etc...
And those companies are already driving down the margins. Most of the players in the market offer a 75% cut at minimum.
EDIT: Looking at their CPA page now I see that they're implementing Gambit. Guess they're in the same boat.