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Ask HN: stats on phone calls from website visitors?

Does anyone have any experience or notes to share on the effect on posting a phone number, such as a toll free number, on a website? I'm primarily thinking of sales-oriented websites for web-based products, not e-commerce or consulting/services.

I understand that it varies, but if you have anything to share I would appreciate it.

If you can't post exact numbers, percentages of total unique visitors or at least a ratio would be great.

edit: What I am asking is basically how many calls are generated from posting a phone number on a website, i.e. what percentage of website visitors who will call a phone number provided it is available.

( 3 comments | 3 points | on HN )
Re:Ask HN: stats on phone calls from website visitors? by brk on Thursday June 25, 2009 @02:33PM (#674161)
I don't understand your question.

If you have a phone number on a site that sells web-based products, it would seem that nearly 100% of the calls would be coming from people who had visited the site (which is what I think you're asking).

Re:Ask HN: stats on phone calls from website visitors? by mmelin on Thursday June 25, 2009 @03:09PM (#674226)
I'm sorry for being unclear. What I am asking is basically how many calls are generated from posting a phone number on a website, i.e. what percentage of website visitors who will call a phone number provided it is available.
Re:Ask HN: stats on phone calls from website visitors? by antdaddy on Thursday June 25, 2009 @02:39PM (#674175)
I think he is referring to conversion rates...