These ads are just fine for the product, which allows you to work anywhere, and is what they are touting. The only reason they are being hated on right now is because it is Microsoft, and around here Microsoft Is Evil.

No. They are being criticized because they are trying to persuade that it's good for bosses to demand that people work instead of paying attention to their families in order to sell tools that allow people to work anywhere to corporations.

Why aren't we outraged at Dropbox for letting you have access to your work documents at home so that you can work late into the night? Or Google so I can work on that spreadsheet during dinner and until late in the morning?

All companies that push cloud based easily accessible products will tout how you can work / play whenever / however you want thanks to their new tech.

This is just faux outrage because it is Microsoft.

I don't think it's because it's MS, but the history of MS proves them to be the perfect company to promote a campaign like this. It's like a bank advertising that compounding interest will get you more money if you don't give any to charity. It's advertising a distasteful lifestyle.

There is no outrage at the technology or the idea of being able to work when you want.

There is outrage at an advertising campaign that celebrates being distracted by work from important family events.

Yet the ads are saying exactly the opposite. You don't have to be totally absent using 365 like you could before the product was available to you (which is a good thing when you are forced to work, vs not being there at all). People are just trying to find reasons to not like the product to fuel the MS hate in my opinion.

I think underlying the dislike of the ad is that it glorifies a situation where people as you say are forced to work.

Certainly if you are forced to work at the whim of your boss, being able to do so while being able to attend a family event is better than simply not being allowed to attend family events.

Being waterboarded is better than the thumbscrews, but most of us would prefer not to have to choose one of them.

This comes back to my other comment in another thread, that everyone should be outraged at the companies enforcing this type of work/life balance, not Microsoft.

Microsoft is putting large amounts of money into celebrating this kind of behavior. Why on earth should that be ignored?

Ironically these ads have the complete opposite message than the original Windows Phone ads.

"Abortions for all!"

"Boo!"

"Very well, no abortions for anyone."

"Boo!"