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Re:Show HN: Gitter – Chat for GitHub by trevorah on Friday November 15, 2013 @08:12AM (#6739166)
Yeah, that barrier is a tough one to overcome. We've found that having an easy entry point (nothing to install, one click signup etc.) lowers the barrier a bit.

Also having some kind of free tier could always be an advantage over hipchat...

Re:Show HN: Gitter – Chat for GitHub by graue on Friday November 15, 2013 @09:36AM (#6739609)
HipChat also has a free tier (for teams of 5 or smaller). https://www.hipchat.com/pricing
Re:Show HN: Gitter – Chat for GitHub by trevorah on Friday November 15, 2013 @10:12AM (#6739832)
Good point. The problem with a tier limited by the number of people is that you take away one of the best parts of a free chat service. Being able to freely invite _anyone_ into a conversation really opens up what you can do.