Hear, hear. I like Apple's marketing sometimes because I thinks its slick, if a little snotty. But the reason I keep buying their products is because I actually enjoy using them as opposed to the Palm Centro and the Dell Latitude I've owned in the past.

I've owned Apple products for 15 years now, and most of the time, when exploring other options (like those mentioned above) I end up coming back because their UX is good, not because "I drank the kool-aid."