Worth looking into! Thanks. I know there's been at several cases where we specifically lost because of lack of imprint, but another thing I've learned in dealing with the credit card issuers is that, despite what we hope, there is MASSIVE inconsistency in the application of chargeback rules. Sometimes you'll lose a chargeback because the issuer just wants to be nice their cardholder (Amex is guilty of this) and they'll literally make up reasons for the loss.

We actually had Amex _negotiate_ with us over a chargeback once. I had no idea this was even possible -- they actually said "So how about we'll agree to split the loss. We'll cover half, you guys cover half." I had no idea that was even an option.