It's also another example of economies of scale working even if only on a smaller scale than a cloud. The guy has 18 bike shops. That's quite a few. If you have 18 bike shops I really would hope that you'd have somebody running IT for you. Still, it takes 18 bike stores and revenue north of 3 million dollars to power two IT guys. The cloud makes sense for folks that operate on a smaller scale than that, or just don't have access to those resources wherever they're doing their jobs.

Quite right, people do the best they can with what they have available. The promise of the cloud raising the bar on what smaller operations can deploy both in terms of sophistication and scalability vs price to play is certainly a strong factor in it's appeal.