> Personally speaking, I think the B2B market makes a lot of sense for Soylent. Especially sales to the military, space agencies, and maybe even white labeling for big food companies.

Last I heard, the main focus of new food efforts for the military is long-shelf-life food that does a better job of emulating "normal" food. Because it makes a pretty big difference to morale.

> In the consumer space, sure, you have some "Valley geeks" who see food as more of a burden to be solved than a source of enjoyment or socialization. But you've also got folks like athletes, both professional and amateur (a much bigger consumer market).

A market that's highly saturated with well-established nutritional supplements and meal substitute powders, shakes, etc. The one space where Soylent has an advantage over established market players is in marketing to Valley geeks that are insulated from the other markets for this kind of product (some of which is of the "this product is a good fit for you" type, and some of which is "this product is a solution to all kinds of other things for which there are not currently solutions" type, but both of those are marketing messages for Soylent that are mostly successful with the same demographic.)