And if you understand what he's trying to do here, you'd understand that for other people to duplicate his effort would be seen as success.
If the point isn't to strike it rich, but rather to spread knowledge; John might consider that a quite satisfactory result.
The liability concern is greater. He can personally talk to those who walk into his store about safety; less so those who order this over the internet. No one is going to be building a bomb however; all of these samples are in quantities of 30 ml or less. That's less than the 3 liquid ounces you're allowed to bring on a plane, and that limit was set because you can't actually build anything all that destructive with only a few ounces of material.
I'm not sure how you are determining that there are no solid or liquid disposal instructions; did he post the contents of everything that will be included?
Who cares about patents here? He's shipping a chemistry set that is identical to one from 1936, plus a couple more that he thinks are useful. How are you going to patent that? It's just a collection of chemicals, and an instruction manual. The patents on producing all of these materials have long since expired. There's nothing patentable here.
And sure, other manufacturers could do this for a fraction of what he's doing. As you point out, there is some liability concern; liability concerns are greater for a larger manufacturer than for him, doing this as part of his hobby business, merely because they are a bigger target. Asian manufacturers would probably have a hell of a time getting this past customs. And again, who cares? If someone else produces an awesome chemistry set, great! The whole point is to teach about chemistry, and get kids engaged by allowing them to experiment and explore rather than swaddling them and protecting them. The point is not to get rich. Despite what you may think reading about lots of startups on Hacker News, some people just desire to do a good job, not to build a scalable business that makes them filthy rich.
So, the two main concerns I see are liability, and his ability to scale if the Kickstarter is wildly more popular than he anticipated. Even if CNC machining the case cuts down on a lot of the labor, assembly and finishing will take time. However, I don't see this as being particularly more risky than the average Kickstarter; in this case, he's already been making these for a while for sale in person, so it's far past the prototype stage that many products do a Kickstarter at.
Parents should be responsible for teaching their children how to work with dangerous things that we encounter every day in a safe way. The chemistry set should be used to teach science. I don't see the issue, but I guess I'm not surprised in our litigation happy society.
The first suburbanite kid that may choose any of these fun adventures including: building a bomb, burns down the house with thermite or just turns their parents backyard into a superfund site will have their lawyers put John throughly out of business with legal costs and damages that no one will ever offer this kind of product again. [1] And that is before the CSPC decides which wheel of punishment to spin today.
And, I don't see a fume hood; or solid and liquid waste disposal instructions.
The next point is I don't hear about any design patents, so Joe's Evil Scientist Chemistry Set could be produced. Even if someone doesn't personally believe in patents, they still exist and are very much enforced.
If John gets thousands of orders how, when and where take on all the growing pains, not just cutting out panels. Unless John is an industrial process engineering genius, Asian manufacturers could do this for 1/10 of cost and in 1/5 the time.
Conclusion: All the best. Good luck, John.
[1] http://www.rsc.org/chemistryworld/issues/2007/december/thech...