I think they have opened the Overton window quite a bit. Today, established journalists and writers such as Herman Lindqvist, Ulf Nilsson, Stina Dabrowski, Elisabeth Höglund and Per Gudmundsson to name a few, use language and ideas borrowed from the far right -- things like referring to people as "ticking bombs" or arguing in a roundabout way that they (some with some of the biggest platforms in the country) can't state what they _actually_ think -- that they are somehow being repressed.