Now isn't the time to help. Enough governments already have relief supplies available for natural disasters so they're already helping. If you really want to help then work on protection against future disasters. People only feel like they care now because it's in the news. The ongoing vulnerability of the Phillipines to natural disasters isn't in the news and people won't care enough to help them prepare before it happens again. A sea wall last week would have been worth a lot more than food today but it's not newsworthy so people didn't contribute.