To each their own. I think logistics are awesome, and to describe them as requiring 'some algorithmics' is sort of dismissive; this is a field where formulating a 1% improvement over a previous system translates into literally millions of dollars saved annually -- it's hard for me to imagine a field that is as 'pure' as that while still having enormous financial impact (besides maybe HFT?)

(Disclaimer: I work for Amazon, but on the Kindle side of things.)