Re:Poll: Does the name of a startup matter?
by phenol on Monday November 11, 2013 @01:41AM
(#6710297)
Just playing devil's advocate here, but are you sure that the same sort of start-up culture pervaded the industry when these single-letter-NYSE companies formed (some over a century ago)? Don't you think that the presence of mass media (specifically internet presence) has greatly changed the importance of a name?
Re:Poll: Does the name of a startup matter?
by tedunangst on Monday November 11, 2013 @10:04AM
(#6711913)
Yes and no. Look at magazine ads from the 1920s. No shortage of awesome sounding names peddling crap.
same sort of start-up culture pervaded the industry
I'd say that's the problem right there. Shouldn't the importance of a name be relevant to the customers and not the founders? :)
As one example, I can't think of a more generic name than Southwest Airlines, but somehow they've managed to brand themselves as the fun airline. With a little more effort, I'm sure even better examples could be identified. Coca-cola? McDonald's? Meaningless names.