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Re:Ask HN: What am I doing wrong here? (PR/Marketing an app) by mseebach on Tuesday June 23, 2009 @08:46AM (#670263)
A few ideas:

- Find a local journalist that does mainstream-tech stories (i.e. the guy that wrote the "Facebook owns your photos" story about half a year ago), and pitch your site as a sort of Facebook for Chicagoans (-ians? -ers? -aks?)

- Make yourself the story. Pitch how you put you career and your home on the line (or whatever you did, but dramatize it. Whatever it was, it wasn't a few boring sunday afternoons and evenings, it was hard) to bring relevant local news and commentary to the people of Chicago, and get a human interest story. Maybe a morning TV show?

- Swallow your pride. You colleagues make a good salary drowning you in shallow, cute stories, that's mostly copy-pasted anyway. Make them make one of them about you.

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