Oh, give it a rest. The topic of the submission is "Hövding – Airbag for cyclists," and if the title attribute on the linked site says "girls," then who cares. Using 'girls' instead of 'women' is similar to using 'guys' instead of 'men.' Stop feigning offense to feed into your fictional-worldview of social-righteous superiority.
"Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund."
The title of this post is condescending and clichéd. Yawn.