Re:The Tie is Back
by gibsonf1 on Friday October 12, 2007 @04:53PM
(#67022)
This almost looks like it's not a PR piece for Men's Warehouse.
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This time the client is the necktie trade association. Just follow the quotes: user, expert, expert, client.
I see now - thanks. They must have paid a lot for this placement. I personally have seen 0 younger artsy people wearing ties in SF.
Infomercials use similar temporal structures, but they are forced to use different endings because the whole thing is framed as something offered by the client. So they use the Client offering vast reduction ending.
User, Expert, Expert, Client Discount!
These methods surely have evolved to dovetail with psychological biases: New information leads to a tonic level of skepticism, which should be assuaged soon by expert assurance before it coagulates into general aversion for the product. Once this has been achieved, you can plug a specific product meeting this newly created cognitive shelf-space for a want.
Re:The Tie is Back
by daniel-cussen on Friday October 12, 2007 @06:28PM
(#67053)
How do I go about following the quotes?
With trend stories, PR firms usually line up one or more "experts" to talk about the industry generally. In this case we get three: the NPD Group, the creative director of GQ, and a research director at Smith Barney. When you get to the end of the experts, look for the client. And bingo, there it is: The Men's Wearhouse.