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Re:Apple Bought $578M Worth of Sapphire by pbhjpbhj on Friday November 08, 2013 @09:59PM (#6700481)
I seem to recall there's a similar essay for Coca-Cola.
Re:Apple Bought $578M Worth of Sapphire by swombat on Saturday November 09, 2013 @05:22AM (#6701265)
Yep, this: https://medium.com/editors-picks/221d449929ef

Better than the pencil thing, imho, since it actually focuses on the can of coke itself, rather than the coffee cup the bauxite miners might be drinking.