Re:Why are people investing in new top level domains?
by sfrechtling on Thursday November 07, 2013 @08:12PM
(#6693769)
By the ability to completely "own" a partial section of the internet. Say if a bank owns the ".bank" TLD; they have an advantage in marketing - they can have name.bank (clarity). This could have signalling effects.
They also have the ability to sell this section to other orgs for profit.
I don't think it is a SEO reason, rather a clarity and marketing reason.
They also have the ability to sell this section to other orgs for profit.
I don't think it is a SEO reason, rather a clarity and marketing reason.