Super useful article, thanks for posting! This is the true way to manage a content marketing strategy. Build relationships, but go about it in a very organized, targeted manner, and they will pay off long term. Thanks!

I agree! Most entrepreneurs are focused on short term results these days. So when they're reaching out to people for help, all they do is send a link and call it a day. But I believe in building high quality human-to-human relationships. I think the marketing game is all about helping each other to create win-win situations.

It doesn't sound "fluffy or buzzwordy" at all. It sounds like obvious common sense that unfortunately many people lack, or don't care enough for.

Thanks! Looking forward to applying this advice to my next Kickstarter (and to my current one, if time allow).

If "Github/Google/Amazon is Down" isn't bad enough on HN, it's "How I got 1000 followers/subscribers/lemmings in 24 hours".

Seriously.

Maybe I fell for it, and shouldn't feed the trolls, but did you even read the fine article? It was packed with actionable information, even down to templates you can grab to do the same thing.

This is highly relevant content for HN.

I'm griping, not trolling. I disagree with the relevancy to HN, and every other marketing "build your followers" posts.

Fair enough. I think it's relevant to HN because when the hacking is over, sometimes it's necessary to make money From what you built. There was a post recently where a guy built an awesome piece of software, but had almost no users. If he reads this article, that could change, and maybe from all the money he makes from users he could afford to hack on another great piece of software. So this article could enable people to hack more.

That's why I think it's relevant to HN. Why do you think it isn't?