I don't know, probably not. But Coke's marketing is more towards lifestyle in general. Red Bull is explicitly associated with "being active", "sports", even "high endurance" and "extreme situations". But in these situations, you won't need a Red Bull. Red Bull establishes a fake image that, to some degree, is the exact opposite of the actual product.

> But in these situations, you won't need a Red Bull.

It's pretty easy to attack a product with the argument that "you won't need" it. There are only a handful of things that humans truly need.

I think what he means is this: When I'm tired from snowboarding, skateboarding, or really any of the extreme sports they sponsor; Do I feel like grabbing a Red Bull, or do I want water (and 5 minutes to catch my breath)?

I understand but that goes for just about every marketing campaign. If I want a threesome, the answer is not to saturate myself with a can of Axe.

Ha! That's a hilarious analogy. What would you do instead?