Re:Diary of a programmer with no clue about marketing
by ChuckMcM on Wednesday November 06, 2013 @09:43PM
(#6687142)
As an original member of the Java group I can tell you they didn't really have a plan. Prior to it going viral the plan was to flush it and move on, everyone had made plans for a new job come Jun 30th, 1995 (the end of the Sun Fiscal quarter and the point at which the funding was ending for the "LiveOak" group.
Once it was being seen as the "death" of Microsoft, taking away the desktop monopoly and moving it into the browser. Well then it became a hammer to beat upon the enemy, and beat they did.
That it was effective against Microsoft ensured it would get funding and support, it also prevented some really useful things from coming to market from Sun at least (like a native compiler, ala gcj, in which to build Java 'binaries')
Once it was being seen as the "death" of Microsoft, taking away the desktop monopoly and moving it into the browser. Well then it became a hammer to beat upon the enemy, and beat they did.
That it was effective against Microsoft ensured it would get funding and support, it also prevented some really useful things from coming to market from Sun at least (like a native compiler, ala gcj, in which to build Java 'binaries')