As a lawyer I am always interested in sites that want to try to change the legal profession in some way. My thoughts: Do you vet the attorneys in some way, ie, require a bar license number to become a lawyer on the site? Usually on the consumer side these sites just turn into a race for the bottom price, with no real regard for the quality of the representation that will be given. Frankly that is a problem for all of these types of sites, it should be a concern for you in terms of attracting quality lawyers to the site, a quality lawyer with a quality practice will not necessarily want to get into a position of competing on lower and lower prices.