First of all, the public should do something about their privacy, if they are concerned about their privacy. Parents are teaching their children that anything they do on the internet is never private.

Nonetheless, I doubt I'm naive to believe engineers are not always making mistakes. The trick is always in admitting mistake, learning from them, and fixing the future. In this case, Google acknowledged the -- lawful -- slip in privacy encroachments and assigned a privacy director to oversee engineering and product management efforts. Every Google product now maintains a privacy-design document.