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A comment on Customers given too many choices are 10x less likely to buy.

Re:Customers given too many choices are 10x less likely to buy by timdellinger on Sunday June 21, 2009 @09:01AM (#667358)
A neologism from Douglas Coupland's 1991 book Generation X:

Option Paralysis: The tendency, when given unlimited choices, to make none.

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