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A comment on Customers given too many choices are 10x less likely to buy. Parent comment

Re:Customers given too many choices are 10x less likely to buy by thirdusername on Sunday June 21, 2009 @04:33AM (#667247)
He also give a one hour talk at Google in 2006 on the same subject. http://www.youtube.com/watch?v=Iy8R5TZNV1A
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