Re:Customers given too many choices are 10x less likely to buy
by vaksel on Sunday June 21, 2009 @12:30AM
(#667116)
it seems that for most people, 5 is the most choices they can consider without getting a headache.
I think optimally you want the person to narrow it down to 3 choices, because at that point the person is a lot more likely to buy, since they are at a point where they can consider the items side by side and actually make up their mind.
I think optimally you want the person to narrow it down to 3 choices, because at that point the person is a lot more likely to buy, since they are at a point where they can consider the items side by side and actually make up their mind.