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A comment on Customers given too many choices are 10x less likely to buy.

Re:Customers given too many choices are 10x less likely to buy by thorax on Sunday June 21, 2009 @12:28AM (#667115)
Cool-- I had a hunch recently that some of our weekly match reports for Yumbunny (our dating site) were showing too many potential matches in the email reports we send. I envisioned some of our users getting overwhelmed by all the options.

Anyway, this article reminded me to get that rolling so instead of top 10, we're going to try top 3 and see if engagement increases. We'll see.

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Re:Customers given too many choices are 10x less likely to buy by fallentimes on Sunday June 21, 2009 @12:48AM (#667131)
You really should test that and submit your findings to HN :).
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Re:Customers given too many choices are 10x less likely to buy by dflock on Sunday June 21, 2009 @09:48PM (#668073)
Yes - sounds like an excellent candidate for an A/B split test and an enlightening follow-up post on HN!
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