For someone who never heard of you, your book or "zen programming" before, there is not enough information either here or on your site to make a purchase decision.

I would respectfully ask a few questions. Who are you? Why are you qualified to write a programming book? Why are you qualified to write a "zen programming" book? How long have you been a programmer? What concrete things will someone who studies the book get out of it?

I read the intro of the site, the description of the book on the site, the testimonials and the Ten Rules of a Zen Programmer and still don't know the answers to these questions other than seeming platitudes.