How do you suggest writing about a product that has turned out really fantastic for your org? A product that appears to be far ahead of the competition? I give my sincere opinion on Lync (although I didn't mention that it's a real pain to configure for on-premise deploy) - after 9 years in telecom, here's something that works like it should.

Phrases like "the competition" set off my buzzword detector.

I'm not ever thinking about 'the competition' of the products I'm using, I'm thinking of other ways to solve the same problem.

I dunno, just try to stick to more descriptive terms - "It's worked really well for us compared to the other telephony systems we've used", vs "it's far ahead of the competition"? I'm not a writer by trade.

Lol, I personally would have preferred he wrote it in Shakespearian "tith functioning supercedith thus of thyne competitors"