1 word in beta invite email subject reduces conversion by 14%

Re:1 word in beta invite email subject reduces conversion by... by brk on Thursday October 11, 2007 @02:55PM (#66403)

I think it's hard to form a conclusion from a sample set of 1.

If you were to test this though, I do think your theory would hold mostly true, at least to some extent.

SEO and other modern marketing "sciences" have shown us that minor changes in text can lead to major changes in how people read/consume/value/react.

[ Parent | on HN ]

Re:1 word in beta invite email subject reduces conversion by... by webwright on Thursday October 11, 2007 @04:56PM (#66490)

Well, we did two rounds of fairly big invites (500+ each time) with the original language, and both hit that 65% number. The most recent (just a few weeks after the previous invite round) was where we made the change (700 invitees). But yaw, I'm suspicious of any conclusions drawn from stats like these. At the end of the day, all I could offer was my hypothesis. :-)

[ Parent | on HN ]

Re:1 word in beta invite email subject reduces conversion by... by alex_c on Thursday October 11, 2007 @06:36PM (#66566)

Were they both sent at the same time of day / day of week?

[ Parent | on HN ]