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Re:1 word in beta invite email subject reduces conversion by... by byrneseyeview on Thursday October 11, 2007 @02:46PM (#66398)
It would have been very helpful to send half the emails with 'finally!' and half without, at the same time.

Next beta, I guess...

Re:1 word in beta invite email subject reduces conversion by... by webwright on Thursday October 11, 2007 @04:58PM (#66491)
Good idea! It hadn't occurred to take this as an opportunity to experiment until the most recent batch yielded such interesting results. I'll definitely A/B test next round and post the results. We've got several thousand more people to invite (in blocks of 500-700) and 5-60 more signing up per day, so.... Plenty of opportunity!