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A comment on Ask HN: What are you working on and why is it cool?. Parent comment

Re:Ask HN: What are you working on and why is it cool? by collyw on Sunday October 27, 2013 @08:03AM (#6621678)
You should market the environmental factor also. I saw a youtube thing a while back that pointed out the majority of energy usage in clothing is from washing, not from manufaturing. If this shirt neds washed half as often, that should be a major bonus.
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Re:Ask HN: What are you working on and why is it cool? by mazumdar on Sunday October 27, 2013 @12:51PM (#6622492)
Spot On.

We mention this in the detailed description/features of our product page (it's not on our website as yet). For the video, we tried to focus on some key features instead of all.

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