I'm not looking for an excuse not to cycle, I'm a pretty fit cyclist and spend at least 10 hours a week on a bike. I'm saying that holding this up as an example that others can follow isn't ideal as they have a big natural advantage over practically anywhere else. Unless you can overcome the issues of terrain and climate, it's just not going to become mainstream like it has there. Look at the bikes they're riding, big heavy comfortable clunkers. Most people simply couldn't get those up the hills surrounding my town, they'd have to push.