Being young, I stumbled on PK Ware once while doing a task for a job. I started inquiring about their service, and was slightly rude to a rep. The conversation went something like...

Me: Why would I pay 40 dollars for zipping software I get for free? You guys are totally late to the game, winzip and winrar already exist.

Rep: ....... Yea, we started the industry, and our founder died from alcohol abuse...

Me: Good joke...

.......

It's a sad tale indeed.