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A comment on Small UI Changes = Big Results.

Re:Small UI Changes = Big Results by joel_feather on Monday June 15, 2009 @06:37PM (#659199)
The results are small. 2% change in something that is fluctuating anyways is minor - the numbers are unimportant, a 2% change does not qualify as big results.
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Re:Small UI Changes = Big Results by lessallan on Monday June 15, 2009 @08:50PM (#659332)
Joel, you need to check out Google Website Optimizer. It tells you when the change is proven. I'd love a 2 minute change to result in a 2%+ in conversion.
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