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Re:Why Does Windows Have Terrible Battery Life? by nbevans on Monday October 21, 2013 @12:15PM (#6586459)
http://windows.microsoft.com/en-gb/windows-8/meet

Search in a page with plenty of marketing blurb for "mobile". Zero results.

So since they aren't marketing it as how you perceive perhaps you should cut them some slack.

Re:Why Does Windows Have Terrible Battery Life? by briandh on Monday October 21, 2013 @12:59PM (#6586753)
They market Windows 8 tablets side-by-side with the iPad.