Haha funny, I was in NYC recently as a tourist and my brother and I, we rented the bikes for a couple days to drive around. I know Citibank, but I didn't pay the slightest attention that the Citibike has anything to do with the bank.

There is no way to see a Citi Bike without thinking Citibank

If I consider my own experience, I'd say it's pretty easy to miss on that.