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Re:GehriRoute – Create and share routes (Beta invitations open) by kops on Sunday October 20, 2013 @10:47AM (#6580045)
I am from north India, but I didn't get it either. If it were spelt as "Ghera" I might have had some luck, but the moment you swap 'h' and 'e', I am lost.

As someone else suggested, stick a sentence somewhere right on top indicating what this site does e.g. "Claim and share your favourite route maps with friends" or some such thing.

Good luck

Re:GehriRoute – Create and share routes (Beta invitations open) by ateevchopra on Sunday October 20, 2013 @01:37PM (#6580650)
"Ghera" is a Hindi word meaning "Deep". "Gehri" is a Punjabi word meaning "Rounds" (literally). As @gsa said, we can say it as "a joyride". That is actually a better explanation for it
Re:GehriRoute – Create and share routes (Beta invitations open) by kranner on Sunday October 20, 2013 @01:48PM (#6580704)
I think kops does mean 'Ghera' as in circle. You're probably thinking of 'Gaihra' as in deep.

'Gehri route' is more commonly spelt 'Geri route'. See http://en.wikipedia.org/wiki/Geri_route