I predicted this not long after they purchased We Are Hunted. I quite personally thought the actual We Are Hunted music discovery platform was fantastic, it was a well-built application and I always found it strange Twitter bought WAH. I personally know the WAH team they purchased are an incredibly talented bunch of developers, whether it keeps that team during the next phase remains to be seen though. The whole concept was flawed from the beginning and it didn't actually appear as though Twitter integrated any of the main core of the WAH discovery platform which was a well-written and surprisingly accurate algorithm.

Had they thought about it some more, marketed themselves better and integrated more of the features from We Are Hunted's music discovery engine, maybe it might have faired better. It's obvious this was very much an acquihire type of situation.