Looks like for some reason this got flagged off the homepage. Not exactly sure why, but anyway: I really like it. I agree with Caligula though, I had to watch the video to get the key piece of information that I was interested in, which was how users identify themselves (phone number).

Weirdly, I now notice that it's written right below the video. But I'd maybe shorten that sentence, or change the "simple and easy signup" headline to something like "All it takes is a phone number."