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Re:A Penny Saved: Psychological Pricing by dingaling on Saturday October 19, 2013 @04:56AM (#6575826)
> Why would a retailer want to put (say) a thousand items through the till at £x.95 when they might as well be £x.99?

For cash-handling shops, with .95 prices there is a higher probability that the final total will end on a 'silver coin' mark, rather than a 'copper'.

Handling copper coins is extremely expensive due to their bulk versus low value. The fewer the better.

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