The product is nearly greek to people except those who are

a) System Integrators (SAP BusinessOne and other possible systems)

b) E-commerce professionals

It's not an end-user thing, its not vertical market really either.

Notice that how, after being explicitly asked about your product, you still won't even mention what it is? Give that some thought.

Couldn't see the forest for the trees for a moment.

It is an E-commerce solution for SAP Business One clients. Like SAP, each client's needs are base toolset + customization work. It is a vast step forward over the current solutions available. We've enabled the systems to work together and greatly reduce the order fulfillment cycle while leveraging the SAP B1 tools.

More Detail:

The next steps are to add a CRM module (original client is funding this work) so that their CSR staff can avoid using any of the POS system SAP comes with, which is pretty terrible from the interface perspective and takes a long time to process orders. The CSRs prefer to run through checkout with phone orders due to these improvements. The client is a 5-10-mil/year client, and we will have replaced their in-house order intake process entirely by leveraging the web tools. Phase 2 also included broker/outside sales staff order processing tools.

Great. Do you have a website that showcases your product and gets you new clients?

Not yet. I have a name picked out, but I haven't had the ability to hire the creative talent to start working on a decent identity for it, and that's not where my time is best spent right now. The plan is to sell another and then put aside some of that for the branding and website.

The first working version was just wrapped and went live in the past couple of weeks, to clarify the timeline - we've just begun, but this is something I could turn around and sell, I just need to start spreading the word.

You don't need an "identity" etc. You just need a landing page to capture emails of potential clients. Buy a landing page template, or throw one together. Shouldn't take more than a few hours.

Ping me if you need some help :)

Thanks Peter! You're right, I really have nothing to lose to risk a few hours making a landing page.

Thanks!

Agreed on this point. Although I do Ruby now, I did e-commerce for many years and could provide a sounding board.

I know this will be a huge surprise to you but there might be people here who do more than glue stuff together with ruby for a living.

That got an audible laugh, thanks :D