It's not something I face every day or all the time, but by comparison to regular every day life, around tech people and at tech events, it's more pronounced. And it may be a US thing, although I've got a German friend that constantly extols the virtue of fine German beers.

I'm fine with "to each his own", except... I'm not sure having kegs or company-provided beers in the office is an equal-footing sort of thing. Company-supplied alcohol is a tacit endorsement of that, and seems to foster a strange atmosphere at some companies.