I feel like Delicious was trapped into thinking they were just about "bookmarks" and never were able to really articulate or grow into a more mature service.

Consider them against something like Bitly - which presents itself as a link shortening service, but is really an analytics company.

I've always felt like Delicious could have grown into this much more fantastic organizational or promotional tool, but instead went far the other direction in trying to make the service into a "social news" site instead.

This re-launch is nice and a good step, but seems like too little too late.