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A comment on Purchasing a £30,000 numberplate for the price of a bus ticket.

Re:Purchasing a £30,000 numberplate for the price of a bus t... by BoppreH on Monday October 14, 2013 @04:58PM (#6549601)
Their Acrylic plate upsell is using a pretty dark pattern.

It's labeled "Uncheck this box if you DO NOT require a set of Acrylic Number Plates" and comes pre-checked.

[ Parent | on HN ]
Re:Purchasing a £30,000 numberplate for the price of a bus t... by elemeno on Monday October 14, 2013 @06:08PM (#6549956)
It's not really a dark pattern when the Acrylic plate is the product that most people are trying to buy - without it you don't have the physical numberplate you can put on your car.
[ Parent | on HN ]
Re:Purchasing a £30,000 numberplate for the price of a bus t... by corin_ on Monday October 14, 2013 @06:49PM (#6550134)
Plus they make it pretty clear what the tickbox is, on top of the fact that an upsell of £20 for a physically made product on top of £30k for a license is the least useful upsell in the history of selling.
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