Story about the sports coach along with other similar ones are mentioned in the best-selling book, "The Power of Habit[1]", which is an excellent read describing exactly an example of what you have called the framework-oriented approach. Recommended.
1: http://www.amazon.com/The-Power-Habit-What-Business/dp/14000...
The idea is that you create a framework of good habits that keeps you focused on a task at hand, and that also forms as a mental safety-net in case of failure (thus, not pushing you off the wagon). Using a habitual process, you can make incremental progress overall (keep improving the framework) and you keep adding or removing features (goals) depending on the demands from your system. This is in contrast to having a goal-based approach where your entire framework is hinging on one goal/feature.
> For example, you often hear them say that you should "follow your passion." That sounds perfectly reasonable the first time you hear it. Passion will presumably give you high energy, high resistance to rejection and high determination. Passionate people are more persuasive, too. Those are all good things, right?
Related to this is a great book by Cal Newport "So Good They Can't Ignore You" (http://www.amazon.com/Good-They-Cant-Ignore-You/dp/145550912...) where he lays the case against "follow your passion" in a very methodical way. Here is a talk he gave at Google: http://www.youtube.com/watch?v=qwOdU02SE0w